Global Smartphone Market 2013-2020

20off

The global smart-phone market is expected to reach USD 698.4 billion by 2020, with a CAGR of 11.2%. The global smart-phone market is dominated by Asia-Pacific region with 40.7% market share, followed by Europe with 32.2% market share. Global smart-phone shipment is expected to reach 2,968.9 million units by 2020.
So far, increasing usage of mobile internet and services in major European and Asian countries such as UK, Germany, India, China, Indonesia and South Korea is driving the growth of global smart-phone market. In addition, fall in average selling price of smart-phones is expected to fuel the growth of the market over the forecast period. However, decreasing demand of smart-phones in matured countries such as Japan and U.S. is expected to hinder the growth of smart-phone market to some extent from 2014 through 2020.
Smart-phone providers have been following price differentiation as their key market strategy to outperform their competitors. Some of the major players in global smart-phone market include Samsung Electronics Company Ltd., Apple Inc., Sony Corporation, Nokia Oyj, Micromax Informatics Ltd., LG Electronics Inc., Huawei Technologies Co. Ltd., OPPO Electronics Corp., Beijing Xiaomi Technology Co. Ltd. and Lenovo Group Ltd among others. Among all the key players, Samsung Electronics, Nokia Oyj, Apple Inc., Xiaomi Technology Co. Ltd. and LG Electronics Inc. collectively accounted for more than 50% of overall market share in 2013.
Key Players:
Samsung Electronics Company Ltd.
Apple Inc.
Sony Corporation
Nokia Oyj
Micromax Informatics Ltd
LG Electronics Inc.
Huawei Technologies Co. Ltd.
OPPO Electronics Corp.
Beijing Xiaomi Technology Co. Ltd.
Lenovo Group Ltd.

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1. Abstract
1.1. Executive Summary
1.2. Scope of the Report
1.3. Market Research Methodology
2. Market Landscape
2.1. Market Overview
2.2. Market Growth Drivers and Restraints
2.3. Market trends
3. Market Size and Forecast by Revenue
3.1. Market Size and Forecast by Volume
3.2. Porter’s Five Forces Analysis
4. Competitive landscape
4.1. Value chain Analysis
5. Market Size and Forecast
5.1. Global Smart-phone Market by Operating System
5.2. Android Global Smart-phone Market
5.3. iOS Global Smart-phone Market
5.4. Windows Global Smart-phone Market
5.5. Others Global Smart-phone Market
6. Global Smart-phone Market by Screen Size
6.1. “Less than 4 inches” Smart-phone
6.2. “4 to 5 inches” Smart-phone
6.3. “Above 5 inches” Smart-phone
7. Global Smart-phone Market by Display Technology
7.1. LCD Technology
7.2. OLED Display
7.3. Other Display Technologies
8. Global Smart-phone Market by Regions
8.1. North America Smart-phone Market
8.2. Europe Smart-phone Market
8.3. Asia-Pacific Smart-phone Market
8.4. Middle-East and Africa Smart-phone Market
8.5. Latin America Smart-phone Market
9. Company Profiles
9.1. Samsung Electronics Company Ltd.
Company Overview
Financial Overview
Growth Strategy
Key Developments
9.2. Apple Inc.
9.3. Sony Corporation
9.4. Nokia Oyj
9.5. Micromax Informatics Ltd
9.6. LG Electronics Inc.
9.7. Huawei Technologies Co. Ltd.
9.8. OPPO Electronics Corp.
9.9. Beijing Xiaomi Technology Co. Ltd.
9.10. Lenovo Group Ltd.

Research Process

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistic agencies, and paid databases. This information creates a base for the study. This information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analysed to extract crisp data points which currently affect or are likely to affect the industry over the forecast period. After analysing the information, a proprietary market estimation & forecast technique is applied, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for over the forecast period. After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

DATA MINING

Data mining is one of the extensive stages of our research process. It involves the procurement of market data and related information through different verified & credible sources. This step helps to obtain the raw information about the supply chain of the industry, the monetary process of different Products & End-Uses, the pool of market participants & the nature of the industry and the scope of the study. The data mining stage comprises both primary as well as secondary sources of information. Some of the key data sources are as follows:

Secondary Research In the process of secondary research, various sources are referred to identify and collect industry trends and information for the research process. We at having access to some of the most diversified and extensive paid databases which give us the most accurate data/information on markets sizes, Products and pricing.

In the primary research process for data mining, various key industry participants from both supply and demand side are interviewed to obtain both qualitative as well as quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies are conducted to obtain critical qualitative and quantitative aspects pertaining to the market, as well as to assess the prospects for market growth over the forecast period.

ANALYSIS

This step involves the analysis & mapping of all the information procured from the previous step. This step also encompasses the scrutiny of data discrepancies observed across various data sources and finalising the appropriate data for estimation and forecasting. This analysis is done by our experienced panel of industry analysts.

MARKET ESTIMATION

Understanding and penetrating the market in terms of valuation is a crucial task in the process of business research. This again becomes significantly important while investing and choosing the business opportunities. In this regard, we perform two ways market sizing approach simultaneously namely top-down and bottom-up approaches. In this step, we place different data points, numeric attributes, information, and industry trends at an appropriate space in order to deduce the estimates & forecast values over the coming years. We use different mathematical models to estimate the market sizes of different economies and segments. Each of which is further summed up to define the total market. We own a proprietary tool for market estimations which helps us to comprehend market size estimates & forecasts for different markets and industries. Below figure explains the process of market estimation using independent tool employed by our analysts to get the sizing off the market.