Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy

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Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.
Highlighted with 87 tables and 82 figures, this 192-page report “Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.
Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Advertisement Campaign Solutions
• Reporting & Analytics Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Other Solutions
On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.
• Search Advertising
• Display Advertising
• Messaging Advertising
• In-App Advertising
• In-Game Advertising
• Websites Advertising
• Video Advertising
• Other Advertising Types
On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.
• Smartphones
• Tablets
• Laptops & Notebooks
• Other Devices
Geographically, the following regions together with the listed national markets are fully investigated:
• APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (UAE, Saudi Arabia, Qatar)
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

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Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter’s Fiver Forces Analysis 29
3 Segmentation of Global Market by Solution Format 33
3.1 Market Overview by Solution Format 33
3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 36
3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 38
3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025 39
3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025 40
3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 41
3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025 42
4 Segmentation of Global Market by Advertising Type 43
4.1 Market Overview by Advertising Type 43
4.2 Global Mobile Search Advertising Market 2014-2025 46
4.3 Global Mobile Display Advertising Market 2014-2025 48
4.4 Global Mobile In-App Advertising Market 2014-2025 50
4.5 Global Mobile In-Game Advertising Market 2014-2025 51
4.6 Global Mobile Websites Advertising Market 2014-2025 52
4.7 Global Mobile Messaging Advertising Market 2014-2025 53
4.8 Global Mobile Video Advertising Market 2014-2025 54
4.9 Global Market of Other Mobile Advertising Types 2014-2025 55
5 Segmentation of Global Market by Industry Vertical 56
5.1 Market Overview by Industry Vertical 56
5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025 59
5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 61
5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 62
5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025 64
5.6 Global Mobile Advertising Market for Travel Industry 2014-2025 65
5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025 66
5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 67
5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025 68
5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 69
5.11 Global Mobile Advertising Market for Other Industries 2014-2025 70
6 Segmentation of Global Market by Mobile Device 71
6.1 Market Overview by Mobile Device 71
6.2 Global Mobile Advertising Market on Smartphones 2014-2025 74
6.3 Global Mobile Advertising Market on Tablets 2014-2025 75
6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025 76
6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025 77
7 Segmentation of Global Market by Region 78
7.1 Geographic Market Overview by Region 2014-2025 78
7.2 North America Market 2014-2025 by Country 83
7.2.1 Overview of North America Market 83
7.2.2 U.S. Market 86
7.2.3 Canadian Market 90
7.3 European Market 2014-2025 by Country 93
7.3.1 Overview of European Market 93
7.3.2 Germany 96
7.3.3 UK 99
7.3.4 France 102
7.3.5 Spain 105
7.3.6 Italy 108
7.3.7 Rest of European Market 111
7.4 Asia-Pacific Market 2014-2025 by Country 112
7.4.1 Overview of Asia-Pacific Market 112
7.4.2 Japan 116
7.4.3 China 119
7.4.4 India 122
7.4.5 Australia 125
7.4.6 South Korea 128
7.4.7 Rest of APAC Region 131
7.5 Latin America Market 2014-2025 by Country 132
7.5.1 Argentina 135
7.5.2 Brazil 138
7.5.3 Mexico 141
7.5.4 Rest of Latin America Market 144
7.6 Rest of World Market 2014-2025 by Country 145
7.6.1 UAE 148
7.6.2 Saudi Arabia 151
7.6.3 Qatar 154
7.6.4 Other National Markets 157
8 Competitive Landscape 158
8.1 Overview of Key Vendors 158
8.2 Company Profiles 161
9 Investing in Global Market: Risk Assessment and Management 186
9.1 Risk Evaluation of Global Market 186
9.2 Critical Success Factors (CSFs) 189
RELATED REPORTS AND PRODUCTS 192

Research Process

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistic agencies, and paid databases. This information creates a base for the study. This information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analysed to extract crisp data points which currently affect or are likely to affect the industry over the forecast period. After analysing the information, a proprietary market estimation & forecast technique is applied, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for over the forecast period. After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

DATA MINING

Data mining is one of the extensive stages of our research process. It involves the procurement of market data and related information through different verified & credible sources. This step helps to obtain the raw information about the supply chain of the industry, the monetary process of different Products & End-Uses, the pool of market participants & the nature of the industry and the scope of the study. The data mining stage comprises both primary as well as secondary sources of information. Some of the key data sources are as follows:

Secondary Research In the process of secondary research, various sources are referred to identify and collect industry trends and information for the research process. We at having access to some of the most diversified and extensive paid databases which give us the most accurate data/information on markets sizes, Products and pricing.

In the primary research process for data mining, various key industry participants from both supply and demand side are interviewed to obtain both qualitative as well as quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies are conducted to obtain critical qualitative and quantitative aspects pertaining to the market, as well as to assess the prospects for market growth over the forecast period.

ANALYSIS

This step involves the analysis & mapping of all the information procured from the previous step. This step also encompasses the scrutiny of data discrepancies observed across various data sources and finalising the appropriate data for estimation and forecasting. This analysis is done by our experienced panel of industry analysts.

MARKET ESTIMATION

Understanding and penetrating the market in terms of valuation is a crucial task in the process of business research. This again becomes significantly important while investing and choosing the business opportunities. In this regard, we perform two ways market sizing approach simultaneously namely top-down and bottom-up approaches. In this step, we place different data points, numeric attributes, information, and industry trends at an appropriate space in order to deduce the estimates & forecast values over the coming years. We use different mathematical models to estimate the market sizes of different economies and segments. Each of which is further summed up to define the total market. We own a proprietary tool for market estimations which helps us to comprehend market size estimates & forecasts for different markets and industries. Below figure explains the process of market estimation using independent tool employed by our analysts to get the sizing off the market.