Europe Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy

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Europe mobile advertising market reached $23.11 billion in 2018, representing the third largest regional market in the world. It is expected to exhibit a 17.14% growth per annum during 2019-2025.
Highlighted with 29 tables and 52 figures, this 129-page report “Europe Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of Europe mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country.
Based on solution format, the Europe market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Advertisement Campaign Solutions
• Reporting & Analytics Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Other Solutions
On basis of advertising type, the Europe market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.
• Search Advertising
• Display Advertising
• Messaging Advertising
• In-App Advertising
• In-Game Advertising
• Websites Advertising
• Video Advertising
• Other Advertising Types
On basis of industry vertical, the Europe market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
On basis of mobile device, the Europe market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.
• Smartphones
• Tablets
• Laptops & Notebooks
• Other Devices
Geographically, the following national markets are fully investigated:
• Germany
• France
• UK
• Italy
• Russia
• Rest of Europe
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

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Table of Contents
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26
3 Segmentation of Europe Market by Solution Format 30
3.1 Market Overview by Solution Format 30
3.2 Europe Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 33
3.3 Europe Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 35
3.4 Europe Market of Mobile Advertising via Content Delivery Solutions 2014-2025 36
3.5 Europe Market of Mobile Advertising via Integrated Solutions 2014-2025 37
3.6 Europe Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 38
3.7 Europe Market of Mobile Advertising via Other Solutions 2014-2025 39
4 Segmentation of Europe Market by Advertising Type 40
4.1 Market Overview by Advertising Type 40
4.2 Europe Mobile Search Advertising Market 2014-2025 44
4.3 Europe Mobile Display Advertising Market 2014-2025 46
4.4 Europe Mobile In-App Advertising Market 2014-2025 48
4.5 Europe Mobile In-Game Advertising Market 2014-2025 49
4.6 Europe Mobile Websites Advertising Market 2014-2025 50
4.7 Europe Mobile Messaging Advertising Market 2014-2025 51
4.8 Europe Mobile Video Advertising Market 2014-2025 52
4.9 Europe Market of Other Mobile Advertising Types 2014-2025 53
5 Segmentation of Europe Market by Industry Vertical 54
5.1 Market Overview by Industry Vertical 54
5.2 Europe Mobile Advertising Market for Media and Entertainment 2014-2025 57
5.3 Europe Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 59
5.4 Europe Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 60
5.5 Europe Mobile Advertising Market for Telecommunication IT Sector 2014-2025 62
5.6 Europe Mobile Advertising Market for Travel Industry 2014-2025 63
5.7 Europe Mobile Advertising Market for Healthcare Sector 2014-2025 64
5.8 Europe Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 65
5.9 Europe Mobile Advertising Market for Transportation and Logistics 2014-2025 66
5.10 Europe Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 67
5.11 Europe Mobile Advertising Market for Other Industries 2014-2025 68
6 Segmentation of Europe Market by Mobile Device 69
6.1 Market Overview by Mobile Device 69
6.2 Europe Mobile Advertising Market on Smartphones 2014-2025 72
6.3 Europe Mobile Advertising Market on Tablets 2014-2025 73
6.4 Europe Mobile Advertising Market on Laptops & Notebooks 2014-2025 74
6.4 Europe Mobile Advertising Market on Other Mobile Devices 2014-2025 75
7 European Market 2014-2025 by Country 76
7.1 Overview of European Market 76
7.2 Germany 79
7.3 UK 82
7.4 France 85
7.5 Spain 88
7.6 Italy 91
7.7 Rest of European Market 94
8 Competitive Landscape 95
8.1 Overview of Key Vendors 95
8.2 Company Profiles 98
9 Investing in Europe Market: Risk Assessment and Management 123
9.1 Risk Evaluation of Europe Market 123
9.2 Critical Success Factors (CSFs) 126
RELATED REPORTS AND PRODUCTS 129

Research Process

The research starts with the extensive procurement process of data/information and statistics from company annual reports, government websites, statistic agencies, and paid databases. This information creates a base for the study. This information also helps to define the scope and to narrow down the area for study for the market. This raw information is processed and analysed to extract crisp data points which currently affect or are likely to affect the industry over the forecast period. After analysing the information, a proprietary market estimation & forecast technique is applied, which generates the quantitative figures/sizes of the market/sub-segments in the current scenario as well as for over the forecast period. After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

After populating the market sizes & estimates, numbers are verified with the industry participants and key opinion leaders. The wide network of industry participants performs a value addition in the research and verify the numbers & estimates of the study. In the last stage of the research process, a final report is prepared which is then published on different websites as well as distributed through various channels. Below figure contains the different stages of the whole research performed to produce the report.

DATA MINING

Data mining is one of the extensive stages of our research process. It involves the procurement of market data and related information through different verified & credible sources. This step helps to obtain the raw information about the supply chain of the industry, the monetary process of different Products & End-Uses, the pool of market participants & the nature of the industry and the scope of the study. The data mining stage comprises both primary as well as secondary sources of information. Some of the key data sources are as follows:

Secondary Research In the process of secondary research, various sources are referred to identify and collect industry trends and information for the research process. We at having access to some of the most diversified and extensive paid databases which give us the most accurate data/information on markets sizes, Products and pricing.

In the primary research process for data mining, various key industry participants from both supply and demand side are interviewed to obtain both qualitative as well as quantitative information on the market. In-depth interviews with key primary respondents, including industry professionals, subject matter experts (SMEs), industry consultants, and C-level executives of major companies are conducted to obtain critical qualitative and quantitative aspects pertaining to the market, as well as to assess the prospects for market growth over the forecast period.

ANALYSIS

This step involves the analysis & mapping of all the information procured from the previous step. This step also encompasses the scrutiny of data discrepancies observed across various data sources and finalising the appropriate data for estimation and forecasting. This analysis is done by our experienced panel of industry analysts.

MARKET ESTIMATION

Understanding and penetrating the market in terms of valuation is a crucial task in the process of business research. This again becomes significantly important while investing and choosing the business opportunities. In this regard, we perform two ways market sizing approach simultaneously namely top-down and bottom-up approaches. In this step, we place different data points, numeric attributes, information, and industry trends at an appropriate space in order to deduce the estimates & forecast values over the coming years. We use different mathematical models to estimate the market sizes of different economies and segments. Each of which is further summed up to define the total market. We own a proprietary tool for market estimations which helps us to comprehend market size estimates & forecasts for different markets and industries. Below figure explains the process of market estimation using independent tool employed by our analysts to get the sizing off the market.